Starboard Cruise Services Brings Narrative-Driven Luxury Shopping to Sea with Upcoming Launch of the Ritz-Carlton Yacht Collection

Luxury Division Curates Integrated Retail Experience Inspired by Yachting Lifestyle and the Mediterranean

MIAMI – June 28, 2022 – LVMH Moët Hennessy Louis Vuitton company, Starboard Cruise Services’ Luxury Division, onboards a new wave of sailing with The Ritz-Carlton Yacht Collection, the iconic hospitality leader’s extension into luxury travel at sea. Evrima, the first superyacht in The Ritz-Carlton Yacht Collection portfolio, launches late summer with voyages in the Mediterranean. Inspired by the luxury resorts of The Ritz-Carlton, the casual freedom of a yachting vacation and destinations within the inaugural sailing season, the retail experience onboard redefines travel at sea by leaning into storytelling, discovery, and a collection of first-at-sea brands.

“The Ritz-Carlton Yacht Collection collaboration represents a milestone for our Luxury Division,” says Lisa Bauer, President and CEO of Starboard Cruise Services. “Guided by newness and destination brands, we have curated an exclusive retail concept representing the relaxed luxury of the yachting lifestyle while capturing the destinations’ essence.”

Discover The Mediterranean
Designed to embody the signature service and luxury of The Ritz-Carlton Yacht Collection, “The Boutique” presents Starboard Luxury Division’s edit of best-in-class international brands across women’s and men’s ready-to-wear collections, accessories, footwear, and elevated logo collection. Numerous luxury first-at-sea brands, such as Onia, classic swim and resort wear, as well as artisanal fragrances from Grasse-based heritage perfumer, Fragonard, serve as category leaders.

“Our yacht experience sets a new standard for luxury at sea, redefining travel for guests seeking to discover the world in a relaxed, casually elegant way,” says Douglas Prothero, CEO of The Ritz-Carlton Yacht Collection. “With the unmatched global influence of Starboard’s Luxury Division, we look forward to providing guests with an elevated retail experience at sea.”

Guests can take home a piece of the experience by shopping The Ritz-Carlton Yacht Collection’s inaugural line that includes exclusive branded apparel, home goods and luxury travel essentials. In addition, luxury skincare and hero beauty favorites will be offered from 111Skin. Visitors can also reminisce on their Mediterranean travels with one-of-a-kind jewelry from the Evrima Signature Collection – designed and manufactured by sustainable 64 Facets. Pieces feature the premier jeweler’s signature rose-cut diamonds for women.

Destination offerings spotlight brands with rich stories and vibrant colors, effortlessly curated and styled for any vacation moment. Guests can shop sought-after labels, such as Italian brand La DoubleJ; stunning and colorful fine jewelry from Athens-based designer, Ileana Makri; and K. Jacques Saint Tropez strappy leather sandals. Meant to be used on the voyage and enjoyed back home, items will be refreshed with merchandise sourced from the ports visited throughout the year. “It was very important to us for our retail partner to have a true connection to the world of luxury goods and a very relevant understanding of the expectations of The Ritz-Carlton customer. The combination of such an incredibly talented leadership team at Starboard and the global reputation of LVMH that is synonymous in luxury, made this collaboration a very natural fit,” says Mark Lockwood, Senior Vice President, Cruise Hotel Operations of The Ritz-Carlton Yacht Collection.



About Starboard Cruise Services

Starboard Cruise Services the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. Starboard proudly goes above and beyond, managing retail operations for eight world-class cruise line partners including Azamara, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Royal Caribbean International and Silversea. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. For more than 60 years, Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and Exceptional Achievement by a Cruise Retailer. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.

Media Contacts:
Maureen Gonzalez | FINN Partners
(954) 368-9809

Paula Amador | Starboard Cruise Services
(786) 845-7524

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