Starboard Unveils Curated Luxury Brand Assortment Aboard Spectrum of the Seas

Starboard Celebrates Royal Caribbean’s Return to China with Revamped Immersive World-Class Shopping Experiences

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Curated Luxury Brands


MIAMI (June 21, 2024) – Starboard, the leading retail curator at sea, and Royal Caribbean International, delivering memorable vacations for more than 50 years, celebrate the cruise line’s highly anticipated return to China with Spectrum of the Seas. The most innovative ship to sail in China is back with transformed retail offerings, featuring new brands, curated collections and immersive shopping experiences – all thoughtfully designed to entice and engage vacationers.

“As a cruise retail leader in the Chinese market since 2006, we’re thrilled to continue our long-standing partnership with Royal Caribbean, curating an elevated retail program that captures the nation’s rich heritage through carefully selected global and Asian brands, luxury designers, and engaging experiences that meet the sophisticated preferences of Chinese travelers,” says Lisa Bauer, President and CEO. “Spectrum of the Seas’ return is a significant milestone in the global cruise industry, signaling the positive momentum of the China market and consumers’ demand for cruising.”


Innovative Debuts

A new addition to Spectrum is a Fine Jewelry and Watch boutique bringing together Kering sister brands, Gucci and Qeelin. While the Chinese luxury consumer continues to fuel demand for the iconic jewelry designs from global brands like Gucci, they also, after 2020, have demonstrated a much stronger affinity to luxury brands of Chinese origin, with Qeelin rising to the top for Fine Jewelry.


Qeelin & Gucci

Qeelin’s exquisite fine jewelry blends Asian symbolism with modernity on Royal Caribbean’s Spectrum of the Seas.



Elevated Retail Offerings

Setting the stage for unparalleled luxury experiences, Spectrum boasts an array of globally renowned brands and stand-alone boutiques. Notably, the Bvlgari, Cartier and Omega boutiques will offer the latest styles complemented with experiential events that immerse guests in each brand’s sophisticated and luxury lifestyle.


Bvlgari, Cartier and Omega Boutiques

Photo Caption: Bvlgari, Cartier and Omega Boutiques offering the latest styles on Royal Caribbean’s Spectrum of the Seas.


Inside Regalia, vacationers can indulge in Swiss timepieces from Longines, Jaeger-LeCoultre, IWC Schaffhausen and Hublot, as well as luxury fine jewelry from iconic brands including FRED, Mikimoto, and Messika. Another novel addition will be personalization services, enabling guests to add a personal touch to their purchased gifts.

The revamped Beauty Avenue is the epicenter of Beauty for All, featuring coveted international brands spanning skincare, makeup, and fragrances from SK-II, La Prairie, Sisley, La Mer, Chanel, Dior, Givenchy, Jo Malone to Bvlgari, Tiffany, Hermes and more. In addition to each brand’s shop in shop collections, “must have” skincare items will be highlighted as “Beauty Heroes,” all at a great value.

Debuting at sea, in partnership with Coty, is Chloe Atelier des Fleurs, a curated ensemble of exquisite fragrances that will take guests on a sensorial journey of composing their custom olfactive bouquet. New on Spectrum are fragrances from Loewe and Parfums de Marly, as well as skincare from Fresh. Whether seeking a signature scent or the perfect skincare regimen to complement their vacation, guests are invited to immerse themselves in a world of exquisite beauty and refinement.


Chloe Atelier des Fleurs

Photo Caption: A First-at-Sea, is Chloe Atelier des Fleurs, a curated ensemble of exquisite fragrances on Royal Caribbean’s Spectrum of the Seas.


Designer brands shine across fashion accessories, including handbags from Karl Lagerfeld, Love Moschino, Armani Exchange and sunglasses from Gucci, Balenciaga, Saint Laurent, Prada, Fendi, and Ray Ban.

Daily fashion-centric activities will captivate guests with offerings that are both entertaining and opportunities for discovery.

  • Fashion Shows: The runway experience will include the latest must-have seasonal clothing and accessories.
  • Private Shopping Appointments: Private shopping sessions can be booked with brand experts for personalized services and convenience.
  • Shopping Show: Discovery event to learn about the incredible brands and collections available on board.

Guests can enjoy exploring all of the shops through the Landmarks of Luxury World Tour, designed to captivate them from the beginning of their vacation. The immersive experience showcases world-class shopping cities that are also the origins for brands on board. Upon boarding, those joining the adventure will receive their special Landmarks of Luxury “passport,” offering chances to win special prizes as they explore each destination (Rome, China, Switzerland, New York City, and Paris) in each of our shops.


Photo Caption: Landmarks of Luxury World Tour takes guests on a global journey of iconic brands and shopping destinations, from Rome to New York City, on Royal Caribbean’s Spectrum of the Seas.


Departing from its homeport in Shanghai, Spectrum of the Seas will offer 4-night and 7-night vacations to iconic cultural destinations in Japan, including Fukuoka, Okinawa, Nagasaki, and Osaka.


CLICK HERE to view retail and ship photos.



About Starboard 

Charting a new course in the duty-free industry since 1958, Starboard has been the world’s leading vacation retailer at sea with the purpose of curating a vibrant world for guests, cruise line partners, brand collaborators and employees. Starboard’s transformative retail elevates the experience on more than 85+ ships across 13 world-class cruise line partners: Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Resort World Cruises, Royal Caribbean International, and Virgin Voyages. Starboard’s dedicated Luxury Division partners with Azamara, Crystal, Scenic Luxury Cruises & Tours, Silversea, and The Ritz-Carlton Yacht Collection.

Starboard is consistently recognized for quality and innovation by the travel industry, championing numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year, Asia/Pacific Cruise Retailer of the Year, Global Cruise Retailer of the Year and Exceptional Achievement by a Cruise Retailer.

Going beyond sailing, Starboard’s sister company, Onboard Media, creates multimedia products for top companies in the travel and hospitality industry, driving brand awareness to generate sales and grow revenue. Both businesses are headquartered in Miami with additional Starboard offices in Hong Kong, Shanghai and Genoa, Italy.

Starboard and Onboard Media are proud to be a part of Global Travel Retail Holdings, LLC, an industry leading travel and technology-centric joint venture in partnership with Gissy Investments and LVMH.


Media Contacts: 

Maureen Gonzalez, FINN Partners
(954) 368-9809 |

Paula Amador, Starboard Cruise Services
(786) 845-7524 | 



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