Starboard Cruise Services Appoints Sherrie Day as Global Head of Merchandising

JC Penney and Target Veteran to Advance Starboard’s Worldwide Merchandising Strategy
Sherrie Day, Global Head of Merchandising, Starboard Cruise Services
Sherrie Day, Global Head of Merchandising, Starboard Cruise Services


MIAMI (September 30, 2022) – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, has promoted Sherrie Day to Global Head of Merchandising. Ms. Day will spearhead all aspects of Starboard’s worldwide merchandising strategies and strengthen company tactics to deliver outstanding product assortments and operational excellence.

“Sherrie’s 30 years of retail experience, with a proven track record of custom product development has been instrumental to innovating our offerings. As the Global Head of Merchandising, Sherrie is uniquely positioned to carry out our company purpose to Curate a Vibrant World,” states Lisa Bauer, President and CEO. “Combined with her merchandising expertise, Sherrie’s inspiring leadership contributes greatly to our company culture and will certainly help Starboard continue our position as the industry-leading retailer in cruise.”

Most recently Ms. Day served as Starboard’s Vice President of Merchandising. In her new role, she will join Starboard’s senior leadership team and report to Lisa Bauer. Her duties will encompass overseeing global buying functions and working with more than 700 brands across various categories, price points, and geographies. Under her leadership, the merchandising team will also create onboard activations with product brand partners that contribute to the guest’s overall vacation experience. Reflecting Starboard’s continued commitment to dedicated cruise line account strategies, the brands, products and experiences will be curated to align with each cruise line’s unique brand positioning and guest mix. Before joining Starboard in 2019, she held multiple senior leadership positions at JC Penney, Target and Soma.



About Starboard Cruise Services

Starboard Cruise Services the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. Starboard proudly goes above and beyond, managing retail operations for ten world-class cruise line partners including Azamara, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Resorts World Cruises, Royal Caribbean International, Silversea and The Ritz-Carlton Yacht Collection. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. For more than 60 years, Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and Exceptional Achievement by a Cruise Retailer. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.


Media Contacts:
Maureen Gonzalez | FINN Partners
(954) 368-9809 |

Paula Amador | Starboard Cruise Services
(786) 845-7524 |

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