Starboard Cruise Services Appoints Fine Jewelry and Watch Industry Veteran

Jewelry, Luxury and Swiss Expertise Anchors Starboard’s Position as the Leading Retail Curator at Sea
Caryl Capeci
Caryl Capeci, Strategic Advisor, Starboard Cruise Services


MIAMI (January 26, 2023) – Starboard Cruise Services, a LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, announces the addition of jewelry industry veteran, Caryl Capeci, as a Strategic Advisor. Driving the partnership and growth strategy within the Jewelry, Luxury and Swiss categories, Capeci’s key focus will be on global revenue performance, operational excellence, exceptional customer service and a luxury approach to brand stewardship.

“Ms. Capeci has the unique background of having transformed the jewelry industry for more than 30 years, while also understanding the complexity of the cruise business and the nuances of delivering a luxury retail brand experience onboard,” states Lisa Bauer, President and CEO of Starboard Cruise Services. “Her expertise in international wholesale, retail and e-commerce will enhance Starboard as the ‘best in class’ cruise travel retail partner.”

Working closely with more than 300 of the best jewelry retailers in the world, such as Saks 5th Avenue and Neiman Marcus, Capeci helped build brand loyalty among sales associates and independent jewelers. Most recently, she was CEO of Chow Tai Fook North America (CTFNA), the parent company that operates diamond jewelry brands, Hearts On Fire and Mémoire. Prior to CTFNA, she led Hearts On Fire in multiple leadership positions before becoming President in 2016, managing the brand launch of 2,200 storefronts across China.

Capeci’s jewelry career began in New York City at the advertising agencies N.W. Ayer and J. Walter Thompson, where she worked on the Global Integrated Marketing team for DeBeers Diamonds for more than a decade. In between her time on the DeBeers team and joining Hearts on Fire, she led the agency team for Royal Caribbean and Celebrity Cruises at Arnold Worldwide.

Currently, she serves on several boards including The American Gem Society, The Jewelers of America, Diamonds Do Good, and is a member of the Twenty-Four Karat Club of the City of New York.



About Starboard Cruise Services

Starboard Cruise Services, the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. Starboard proudly goes above and beyond, managing retail operations for ten worldclass cruise line partners including Azamara, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Resorts World Cruises, Royal Caribbean International, Silversea and The Ritz-Carlton Yacht Collection. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. For more than 60 years, Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and Exceptional Achievement by a Cruise Retailer. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.


Media Contacts:
Maureen Gonzalez | FINN Partners
(954) 368-9809 |

Paula Amador | Starboard Cruise Services
(786) 845-7524 |

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