Starboard Cruise Services and Carnival Cruise Line ink Five-Year Extension

MIAMI (Sept. 21, 2022) – As of today, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, and Carnival Cruise Line will continue their long-standing partnership for five additional years. The extension includes Starboard’s current portfolio of nine Carnival ships and introduces Starboard as the chosen retail partner for Carnival’s highly anticipated newest flagship Carnival Celebration.

The continuation of partnership also recognizes Starboard’s significant contributions to Carnival’s expanding shopping options, showcasing recognized LVMH brands, exclusive first-at-sea collections, innovative retail concepts and rich market insights.

“Our extensive and successful partnership with Carnival Cruise Line uniquely positions us to build upon our track record of keeping families at the center of our retail offerings and bringing to life fun retail vacation experiences,” says Lisa Bauer, Starboard’s President and CEO. “Our dedicated account team of industry experts is excited to continue taking Carnival’s memorable vacation retail concepts to the next level with new offerings and a revamped commercial model.”

30 Years of Fun Retail Experiences
Since partnering in 1992, Starboard has been inviting Carnival’s guests to ‘Shop Fun,’ — a marketing strategy originated by the retailer —and continues to deliver innovative, custom-designed merchandise to sea, bringing the most in-demand, consumer-relevant offerings across all price points.

From socially responsible accessories by Pura Vida to vintage luxury from the world’s most coveted brands curated by What Comes Around Goes Around, as well as an expansive line of Carnival-branded products, Starboard’s distinguished merchandising savoir-faire is unparalleled in the industry.

The retailer’s nine current ships within the fleet are Carnival Dream, Freedom, Horizon, Legend, Magic, Miracle, Pride, Sunrise and Sunshine – with Celebration launching later this year.

“Starboard is a trusted retail partner who knows exactly what our guests want and expect – more Carnival branded assortments and products that remind them of where they’ve traveled to with us,” says Jeremy Schiller, vice president of retail operations for Carnival Cruise Line. “As retailers, we saw more opportunity to really kick it up a notch on Carnival Celebration, so we’re excited to see how our guests love our new offerings as much as our classics.”

Aboard Carnival Celebration, guests can expect to shop first-at-sea brand launches, destination-inspired merchandise and the largest logo assortment offered on a Carnival ship to date.



About Starboard Cruise Services

Starboard Cruise Services the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. Starboard proudly goes above and beyond, managing retail operations for ten world-class cruise line partners including Azamara, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Resorts World Cruises, Royal Caribbean International, Silversea and The Ritz-Carlton Yacht Collection. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. For more than 60 years, Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and Exceptional Achievement by a Cruise Retailer. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.


Media Contacts:
Maureen Gonzalez | FINN Partners
(954) 368-9809

Paula Amador | Starboard Cruise Services (786) 845-7524

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