OLAPLEX Launches its First Shipboard Partnership with Starboard Cruise Services

Photo Caption: In-store display of OLAPLEX’s hair care products.


Santa Barbara, CA – September 26, 2023OLAPLEX, the #1 Prestige Hair Brand*, which single-handedly created the bond-building category, is excited to make its cruise debut with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea. The leader in bond-building hair science will offer a premium shopping experience and an opportunity for an enhanced selection of hair-care assortments only available aboard select ships in Starboard’s portfolio of world-class cruise line partners.

For more than 65 years, Starboard has led the cruise retail industry, committed to curating extraordinary products and experiences for cruisers. The global retailer boasts over 750 onboard brands featured on more than 106 cruise ships through15 prominent worldwide cruise lines.

“We are delighted to announce that we are partnering with Starboard,” said JuE Wong, OLAPLEX CEO. “This alliance will combine our passion for innovative science in haircare made for all, with Starboard’s commitment to providing unparalleled experiences to their guests. Together, we aim to elevate onboard retail, pampering passengers with a new level of luxury hair care. We look forward to embarking on this journey and redefining beauty for the cruise industry.”

The full OLAPLEX hair care range, including the iconic OLAPLEX No.3 Hair Perfector, is currently shoppable on 19 ships with more set to onboard the #1 Prestige Hair Brand* as part of Starboard’s self-care retail offer.

“We are thrilled to join forces with OLAPLEX to introduce an exceptional onboard shopping experience across our cruise partner’s fleets,” said Lisa Bauer, Starboard Cruise Services President and CEO. “As the leading authority in bond-building haircare, OLAPLEX perfectly complements our vision of offering exclusive and renowned products to discerning guests. Through this new partnership, we look forward to introducing guests to a new level of self-care, making their cruise vacation that much more memorable and enjoyable.”

Below is a snapshot of the stellar product lineup guests can expect onboard:

No.0 Intensive Bond Building Treatment $30

No.3 Hair Perfector™ $30

No.4 Bond Maintenance® Shampoo $30

No.4 Bond Maintenance® Shampoo (travel size) $15

No.4C Bond Maintenance® Clarifying Shampoo $30

No.4P Blonde Enhancer™ Toning Shampoo $30

No.5 Bond Maintenance® Conditioner $30

No.5 Bond Maintenance® Conditioner (travel size) $15

No.6 Bond Smoother® $30

No.7 Bonding Oil™ $30

No.8 Bond Intense Moisture Mask $30

No.9 Bond Protector Nourishing Hair Serum $30

Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients, including sulfates (SLS & SLES), parabens, phthalates, phosphates, and other ingredients. OLAPLEX is also proud of its continued commitment to reduce secondary packaging to control its carbon footprint.


Inspired by hairstylists to find a solution to damaged hair, two chemists in California established the groundbreaking science of OLAPLEX in 2014 that, revolutionized the industry by creating a completely new category called “bond-building” haircare. Today, OLAPLEX is one of the largest independent haircare brands in the world and remains the #1 Professional Bond-Building Brand* with over 100 worldwide patents. Their exclusive, patented OLAPLEX Bond Building Technology™ re-links broken bonds deep within the hair to repair damage from key causes like chemical services, heat styling, mechanical friction, environment, and pollution leaving all hair types stronger and healthier looking.

*Kline’s Salon Hair Care 2021 Global Series

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Hair Category Sales, January – December 2022 combined


Charting a new course in the duty-free industry since 1958, Starboard has been the world’s leading vacation retailer at sea with the purpose to curate a vibrant world for guests, cruise line partners, brand collaborators and employees. Starboard’s transformative retail elevates the experience on more than 106 ships across 15 world-class cruise line partners: Azamara, Blue Dream Cruises, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Resort World Cruises, Royal Caribbean International, Scenic Luxury Cruises and Tours and Emerald Cruises, Silversea, The Ritz-Carlton Yacht Collection and Virgin Voyages.

As part of LVMH Moët Hennessy Louis Vuitton, Starboard is known as the preferred partner for luxury retail at sea and is recognized as one of the 75 Maisons worldwide. Expanding Starboard’s core expertise, the Luxury Division was launched in 2019 to be the center of excellence for upscale retail experiences and support ultra-luxury cruise line partners. Starboard is consistently recognized for quality and innovation by the travel industry, championing numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year, Asia/Pacific Cruise Retailer of the Year, Global Cruise Retailer of the Year, and Exceptional Achievement by a Cruise Retailer.

Going beyond sailing, Starboard’s sister company, Onboard Media, creates multimedia products for top companies in the travel and hospitality industry, driving brand awareness to generate sales and grow revenue. Both businesses are headquartered in Miami with additional Starboard offices in Hong Kong, Shanghai and Genoa, Italy.


Maureen Gonzalez, FINN Partners
(954) 368-9809 | Maureen.Gonzalez@FinnPartners.com

Paula Amador, Starboard Cruise Services

(786) 845-7524 | Paula.Amador@starboardcruise.com



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