Boutiques at Sea Celebrating Diversity, Sustainability, Destinations and Luxury Lifestyle On Board Celebrity Beyond

Starboard Cruise Services Curates Exciting First at Sea Brands for the Third Ship in the Revolutionary Edge Series
A Rizes Crete bowl set made from durable olive wood, Celebrity Beyond ship and Summersalt crochet halter dress.
A Rizes Crete bowl set made from durable olive wood, Celebrity Beyond ship and Summersalt crochet halter dress.


MIAMI (April 22, 2022) – Starboard Cruise Services, the leading cruise retailer and LVMH Moët Hennessy company, and Celebrity Cruises, reunite to deliver an immersive lifestyle shopping experience onboard Celebrity Beyond. The curated vacation retail offerings showcase notable fashion brands, wellness collaborations and sustainable offerings. Celebrity Beyond embarks on her maiden voyage to Western Europe on April 27, 2022, from Southampton, U.K.

“We’re thrilled to partner with Celebrity once again for the launch of the third ship in the revolutionary Edge® Series,” says Lisa Bauer, Starboard’s President and CEO. “Onboard, guests will find a thoughtfully-curated collection of upscale and sustainable products, first-at-sea concepts and iconic heritage brands that contribute to the guests’ transformative and stylish retail experience.”

The Celebrity Shops exhibit a sleek, modern design featuring new luxury concepts and many first-at-sea brands, products and experiences. Covering a total of 8,966 square feet across two decks, the space is divided into distinct zones: experiential luxury boutiques (Deck 5), and lifestyle, Swiss time pieces and immersive multi-category shops (Deck 4). Each zone offers a wide range of merchandise, from apparel, accessories, spirits, eco-friendly products to beauty, logo, destination, watches and more.

“Our collaboration with Starboard has cultivated long-term partnerships with the world’s most sought-after lifestyle brands and crafted immersive luxury experiences that align perfectly with our commitment and focus on destination, inclusivity and sustainability,” states Brian Abel, Senior Vice President, Hotel Operations for Celebrity Cruises.

First-at-Sea Launches
Making its ocean debut, Stella McCartney, a luxury British brand committed to responsible fashion, creates beautiful, desirable products with the least impact on our environment. Their conscious values are the inspiration behind the innovation that makes them the industry leaders in creating the most cutting-edge materials and animal alternatives. The first-at-sea onboard offering will include apparel, footwear, handbags, and sunglasses.

Goop, a lifestyle brand founded by Gwyneth Paltrow, Celebrity’s Well-being Advisor, will offer a curated capsule of products from the popular GOOPGLOW skincare and GOOPGENES collection. The debuts continue across fashion and skincare with Marni, a multifaceted Italian fashion house that celebrates individuality with its apparel and handbags; Beekman 1802, the world’s largest goat-milk skincare company with clinically tested, scientifically proven formulas; Supergoop, the only prestige skincare brand 100 percent dedicated to sun care made with clean ingredients.

In swiss time pieces, Celebrity Beyond will be the first cruise line to introduce NORQAIN. Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company that celebrates exploring the road less travelled.

Bringing Destinations Aboard
Celebrity’s Mediterranean itineraries come to life onboard with a fresh new lifestyle approach through unique artisan offerings from apparel to accessories and authentic mementos. Roam Spain with Respoke footwear, a sustainable brand that repurposes designer silk scarves into one-of-a-kind footwear; Artenseda, Spanish silk scarves and wraps adorned with hand-painted artwork. Explore Italy with The Bridge, leather handbags and accessories that blend modernity and skilled craftmanship. Discover France with Gas Bijoux, an haute-fantaisie jewelry house renowned for its handcrafted bohemian artisan pieces. Journey through Greece with Rizes Crete, locally produced natural cosmetics, soaps, and decorative items for the home crafted from olive wood.

Beekman 1802 skincare line, What Goes Around Comes Around selection of vintage luxury handbags, Respoke footwear made of designers' vintage scarves and 4Ocean merchandise.
Beekman 1802 skincare line, What Goes Around Comes Around selection of vintage luxury handbags, Respoke footwear made of designers’ vintage scarves and 4Ocean merchandise.


Refined Luxury
Dubbed the “Luxury Avenue,” Deck 5 showcases highly-covetable boutiques and the first Richemont luxury watch boutique at sea, featuring all three iconic Swiss timepiece brands – Cartier, IWC, and Panerai. Montblanc continues its expansion on Celebrity ships with a lifestyle assortment across writing instruments, watches, leather goods and more, along with niche discovery brands in an all-new men’s lifestyle shopping concept. Rounding out the lineup of world-class designers is the Italian luxury brand, Bvlgari, with a stand-alone lifestyle boutique offering jewelry, watches, handbags and accessories.

Responsible Retail
In keeping with Celebrity’s commitment to women empowerment and sustainability, guests can discover brands that pursue meaning beyond commerce. Fashion-inclusive brand, Summersalt, offers swimwear and resort wear made with earth-friendly practices for every woman’s body. Accessory brand, 4Ocean, supports beach and ocean cleanups with proceeds from global sales. Starboard’s exclusive relationship with 4Ocean has already resulted in over 25,000 pounds of plastic removed from global waterways.



About Starboard Cruise Services:
Starboard Cruise Services, the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. Starboard proudly goes above and beyond, managing retail operations for eight world-class cruise line partners including Azamara, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Royal Caribbean International and Silversea. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. For more than 60 years, Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and, Exceptional Achievement by a Cruise Retailer. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.

Media Contacts:
Maureen Gonzalez
FINN Partners
(954) 368-9809

Paula Amador Corporate Communications Starboard Cruise Services
(786) 845-7524

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