Artisanal Discoveries Inspire Shopping Experience Aboard Azamara’s Newest Ship

Starboard Cruise Services Locally Sources One-Of-A-Kind, Special Editions from Destination Makers and Artists
Zahati handcrafted straw hats, Azamara Onward ship and Attic Black hand-thrown ceramics
Zahati handcrafted straw hats, Azamara Onward ship and Attic Black hand-thrown ceramics


MIAMI (May 18, 2022) – Azamara – the upmarket cruise line and leader in Destination Immersion® experiences – unveiled a highly curated artisan shopping experience on Azamara Onward with leading global retailer at sea, Starboard Cruise Services, a LVMH Moët Hennessy company. The destination-tailored retail program caters to the cruise line’s well-traveled guests with craftsmanship brands, curated boutiques, and exclusive bespoke experiences. Azamara Onward welcomed its first guests on May 2, 2022, for its inaugural European summer cruise.

“Destination immersion has always been our main priority at Azamara and we are constantly looking for opportunities to provide our guests with a connection to local culture and crafts in each destination,” says Azamara President, Carol Cabezas. “Across our fleet, Starboard’s cultural shopping concepts and highly curated retail offerings have elevated our immersive sailing and strengthened our standard for destination immersion across our whole guest experience.”

Treasured Cultural Mementos
Aligned with Azamara’s immersive itineraries, Onward delivers an in-depth look into the world’s most hidden gems and storied cities through a lens of authentic artisanal goods mixed with resort wear, handbags, jewelry, travel accessories, gifts and more. The Mediterranean inaugural season will introduce new offerings, including fragrances, home décor and food locally sourced from Spain, Portugal, Greece, and Italy. Loyal cruisers can shop a ready-to-wear logo collection designed with subtle nods to Azamara’s awe-inspiring destinations.

“Our Luxury Division designed an exclusive program full of memorable encounters with rare glimpses into local artisan studios,” says Lisa Bauer, Starboard’s President and CEO. “The off-the-beaten-path experiences are complemented with hard-to-find worldly pieces discerning guests can treasure as a symbol of their wanderlust and a journey to be remembered for a lifetime.”

Destination-focused offerings will feature:

  • Hermina Wristwear, curated assortment of timeless jewelry influenced by a rich heritage rooted in Greek mythology and art.
  • Zahati, a family-owned lifestyle brand offering a wide range of products since 1920. Braided accessories are made by hand and created exclusively with vegetable fibers.
  • JMonteiro Milano, 100% handcrafted Italian resort wear and fully customized timeless pieces.
  • Caroline de Benoit, fine jewelry from France echoing the colorful and refined worlds of Indonesia and India with special curated stones.
  • Greekazon gift sets, celebrating Greek community and culture.
  • Popolo, a French brand with an Italian heart, curating collections of handmade Italian ceramics overflowing with bright colors and personality.
  • Pitusa, a female-led brand placing an emphasis on luxurious fabrics sourced from around the world.

Guests will soak in even more from their Azamara Mediterranean cruise while ashore when exploring Starboard’s signature limited time experiences, including collecting a one-of-a-kind Attic Black hand-thrown ceramic while sailing Greece; creating fragrance art with Claus Porto, a beauty and lifestyle house in Portugal; weaving tradition into modernity with handcrafted bags from Heimat Atlantica in Spain.



About Azamara:
Azamara is an upmarket cruise line and leader in Destination Immersion® experiences. With a fleet of four intimate-style ships, Azamara Quest®, Azamara Pursuit®, Azamara Journey® and its newest ship, Azamara Onward, the cruise line allows travelers to reach marquee ports around the world and dock in smaller, hidden gem destinations. Azamara aims to Change the Way You Sea, through its commitment to creating immersive experiences for guests through longer stays, more overnights and night touring for a deeper and more meaningful travel experience. Guests can experience an intimate hotel at sea with inclusive amenities such as gratuities, select beverages, cultural events and can take advantage of exclusive loyalty membership benefits through the Azamara Circle Program. For more information visit



About Starboard Cruise Services
Starboard Cruise Services the world’s leading luxury vacation retailer at sea, curates a vibrant world through the finest offering of coveted brands and experiences, creating moments that matter for global cruise vacationers. Starboard proudly goes above and beyond, managing retail operations for eight world-class cruise line partners including Azamara, Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Holland America, Norwegian Cruise Line, Royal Caribbean International and Silversea. The company is part of LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, the world’s leading luxury provider. For more than 60 years, Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; Global Cruise Retailer of the Year; and Exceptional Achievement by a Cruise Retailer. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.

Media Contacts:
Maureen Gonzalez | FINN Partners
(954) 368-9809

Paula Amador | Starboard Cruise Services
(786) 845-7524

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