The Premier Retailer in the Cruise Industry

About Us

Starboard Cruise Services is revolutionizing shopping on board cruise ships, creating a unique retail environment where cruise guests are inspired to indulge in a memory of their dream vacation. Retail on cruise ships has evolved to an entertaining shopping destination, full of discovery, storytelling and memories

Starboard customizes its retail offering by cruise line in order to offer an experience that will inspire and delight the individual cruise line’s guests. Cruise line passengers are engaged in unique experiences of discovery, entertainment and connection, often resulting in a celebratory purchase to remind them of their vacation. Product offerings range from luxury purchases such as fine jewelry, Swiss timepieces and leather accessories to affordable luxury in the form of beauty products, spirits, accessories or branded cruise apparel. Attentive Starboard Cruise Services employees cater to cruise guests who, free from time constraints, enjoy spending time discovering both new and classic brands. The quality of the products, the relationships with the sales advisors and the guest experience combine to create a uniquely entertaining and memorable shopping experience at sea.

Founded in 1958, Starboard has been the pioneer in the cruise retail industry. Since 2000, Starboard has been part of LVMH Moët Hennessy • Louis Vuitton, Inc., the world’s leading luxury brand group. As we celebrate our 60th anniversary, we look forward to continuing our history of innovation and growth. We are committed to continuing to be the world's premier onboard retailer, offering guests world-class experiences customized for their specific needs. With partnerships with the world’s leading brands, we can offer exceptional merchandise to each of our cruise line partners’ guests

Key Statistics

  • We operate on more than 90 cruise ships worldwide, representing ten cruise lines.
  • We employ 1,500+ employees onboard our ships
  • We employ 300+ people in our corporate headquarters in Miami, Florida
  • We operate a fully independent distribution center in Doral, Florida, with global logistics capabilities

Corporate Responsibility


Starboard Cruise Services and Onboard Media have joined forces as proud sponsors of Hand in Hand for Haiti, a 501(c)(3) non-profit organization. This foundation is a collective response to the humanitarian crisis in Haiti following the catastrophic earthquake that hit the country on January 12, 2010.

The project set out to build a sustainable school complex for the neediest children of the city of Saint Marc. After generating extraordinary support from the travel retail industry the world-class educational facility, Lycée Jean-Baptiste Pointe du Sable, opened its doors on October 3, 2011. The hurricane-proof, anti-seismic, sustainable school complex offers accessible education from pre-school to secondary school, in Saint-Marc, Haiti, an area of great need.

Starboard Cruise Services and Onboard Media have committed to help the foundation raise $550,000 in 2014 to continue to help build and operate the Lycée Jean-Baptiste Pointe du Sable in Saint-Marc.

Ready to lend a hand in the Miami area? As proud sponsors we host several events throughout the year. You can walk or run a few miles through Zoo Miami in October or play a round of golf at the legendary Biltmore Golf Course in November – all for a child’s education. There are plenty of ways to help and have fun.

Visit to stay tuned for more details on our local events or for more information on joining the campaign, please contact us at .

Our Values


Starboard will be recognized as the world-class travel and leisure retailer. Cruise Ships are global shopping destinations known for discovery, entertainment and memories.


Inspire guests to indulge in a memory from their dream vacation.


  • Communication: We are clear, open, concise and constructive in our communication and keep others informed.
  • Teamwork: We foster collaboration while maintaining individual accountability. We appreciate the value of multiple perspectives and diverse expertise.
  • Forward Thinking: We are visionary and create a future full of possibilities.
  • Trust & Integrity: We do what is right and ethical and treat our team members, our customers and cruise line partners with respect. We manage our business honestly and accept responsibility for our actions.
  • Results-Oriented: We are focused and dedicated to achieving success. We follow through and hold ourselves accountable to our commitments to reach our goals.
  • Creativity: We are entrepreneurial and develop ideas in all areas of the company to deliver innovative solutions.
  • Leadership: We inspire and motivate those around us to achieve excellence.

Cruise Line Partners

Prestige Retail