Starboard Unveils Bold Brand Amplification, Exemplifies Company Purpose to Curate a Vibrant World

CLICK HERE to view the Starboard sizzle reel.   MIAMI (March 23, 2023) – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea, announces a company-wide transformative brand amplification. With a new visual identity and redesigned logo emphasizing its globally recognized name, Starboard, the change amplifies Starboard’s values and […]

Starboard Cruise Services Appoints Fine Jewelry and Watch Industry Veteran

  MIAMI (January 26, 2023) – Starboard Cruise Services, a LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, announces the addition of jewelry industry veteran, Caryl Capeci, as a Strategic Advisor. Driving the partnership and growth strategy within the Jewelry, Luxury and Swiss categories, Capeci’s key focus will be on global […]

Starboard Cruise Services Starts 2023 with New Executive Leadership Roles

  MIAMI (January 18, 2023) – Starboard Cruise Services, a LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, initiated the new year with the promotions of Lisa Kauffman, now Chief Sales and Marketing Officer, and Mike Turek, now Chief Data Analytics Officer. Designed to accelerate future growth, innovation and enrich Starboard’s […]

Carnival Celebration Makes a Splash with First-at-Sea Brand Launches and New Experiential Retail Concepts

MIAMI (Nov. 10, 2022) – Starboard Cruise Services, the leading cruise retailer and LVMH Moët Hennessy company, kick starts its multi-year partnership with Carnival Cruise Line’s highly- anticipated new ship, Carnival Celebration. Offering not only the most expansive retail selection across the fleet, but also the most ambitious by delivering first-at-sea brands and interactive elements. […]

Starboard Cruise Services Appoints Sherrie Day as Global Head of Merchandising

  MIAMI (September 30, 2022) – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, has promoted Sherrie Day to Global Head of Merchandising. Ms. Day will spearhead all aspects of Starboard’s worldwide merchandising strategies and strengthen company tactics to deliver outstanding product assortments and operational excellence. “Sherrie’s […]

Starboard Cruise Services and Carnival Cruise Line ink Five-Year Extension

MIAMI (Sept. 21, 2022) – As of today, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, and Carnival Cruise Line will continue their long-standing partnership for five additional years. The extension includes Starboard’s current portfolio of nine Carnival ships and introduces Starboard as the chosen retail partner […]

Starboard Luxury And Virtuoso® Partnering to Create Conscious Destination Retail Experiences

  MIAMI, FL (August 17, 2022) – LVMH Moët Hennessy Louis Vuitton company, Starboard Cruise Services’ Luxury Division, announces a strategic alliance with Virtuoso®, the industry’s leading luxury travel network, to redefine transformative cruise travel by curating tailored-made destination retail moments with Virtuoso’s preferred luxury cruise partners. The union promises a better understanding and appreciation […]

Starboard Cruise Services Brings Narrative-Driven Luxury Shopping to Sea with Upcoming Launch of the Ritz-Carlton Yacht Collection

MIAMI – June 28, 2022 – LVMH Moët Hennessy Louis Vuitton company, Starboard Cruise Services’ Luxury Division, onboards a new wave of sailing with The Ritz-Carlton Yacht Collection, the iconic hospitality leader’s extension into luxury travel at sea. Evrima, the first superyacht in The Ritz-Carlton Yacht Collection portfolio, launches late summer with voyages in the […]

Artisanal Discoveries Inspire Shopping Experience Aboard Azamara’s Newest Ship

  MIAMI (May 18, 2022) – Azamara – the upmarket cruise line and leader in Destination Immersion® experiences – unveiled a highly curated artisan shopping experience on Azamara Onward with leading global retailer at sea, Starboard Cruise Services, a LVMH Moët Hennessy company. The destination-tailored retail program caters to the cruise line’s well-traveled guests with […]

Boutiques at Sea Celebrating Diversity, Sustainability, Destinations and Luxury Lifestyle On Board Celebrity Beyond

  MIAMI (April 22, 2022) – Starboard Cruise Services, the leading cruise retailer and LVMH Moët Hennessy company, and Celebrity Cruises, reunite to deliver an immersive lifestyle shopping experience onboard Celebrity Beyond. The curated vacation retail offerings showcase notable fashion brands, wellness collaborations and sustainable offerings. Celebrity Beyond embarks on her maiden voyage to Western […]