'Starboard will be our cruise lines, passengers
and associates' undisputed choice for onboard retailing'
Our Mission
To provide cruise passengers
with a broad selection of world-class brands and unique,
cruise-specific merchandise, priced to offer exceptional
tax and duty-free savings compared to U. S. retail prices.
We offer a shop environment with theater,
excitement, uniqueness and added value through memorable
shopping experiences.
This is accomplished through the recruitment,
training and teamwork of exceptional team members both at
Home Office and on board ships.
We support all efforts through an infrastructure
of operational excellence, supporting the merchant and sales
organizations with highly efficient planning, logistics,
marketing, information technology support and home office
support functions.
Our Core Values
Communicate Clearly
- Communication is essential to a positive work environment.
Ensure we communicate clearly and on a regular basis with each
other and all Starboard team members.
Respect Others
- Encourage the contribution of others and never make anyone
feel small. Everyone wants to take part in the Company's success.
We must help people understand their role rather than criticizing
the contribution.
Be Consistent
- Provide a consistent style of leadership for others to rely
on and draw from.
Be Trustworthy
- Trust and respect are valuable gifts that we can give to ourselves,
our colleagues and the Company. By supporting each other with
trust and respect, we will be able to encourage and foster healthy
teams that succeed.
Be a Catalyst
- Take ownership of our responsibilities and be accountable
for our personal success and the success of our colleagues.
We can create a powerful decision making environment by actively
listening and both offering and requesting support of others.
Always Look Forward
- Learn from, but never criticize, the past.
Support Our Team
- Show constant support for each other. Take issues to their
source and resolve conflicts face-to-face. Encourage interdepartmental
collaboration as a problem -solving tool.
Maintain Balance
- Seek a balanced perspective so that work, family and personal
commitments are not in conflict, but instead enrich each other.
Celebrate Success - Celebrate
and recognize both the Company's successes and the success
of individual associates - no matter how small the win.
Customer
Service
